Priscilla Hagstrom
Executive Leadership
Vice President of Marketing and Communications
Cooper Aerobics
Cooper Aerobics
Priscilla Hagstrom is Vice President of Marketing and Communications for Cooper Aerobics, leading strategic marketing and communication plans for seven health and wellness companies. In 2024, she completed a multi-year project resulting in The Power of Prevention™: Dr. Kenneth H. Cooper documentary series. She was also recognized in 2022 for her thought leadership and innovation in her current role with the Top 100 Marketer Award at the Oncon Icon Awards. Prior to joining Cooper in 2014, she served as Vice President, Communications for Visit Dallas. During her time at Visit Dallas she was instrumental in the research, launch and execution of the Big Things Happen Here! brand campaign earning more than a dozen marketing and communications awards.
Hagstrom’s strategic marketing and communications experience encompasses 12 years with Hyatt Hotels Corporation during which time she earned eight industry awards including an IABC Bronze Quill Award. Her career also includes work at the Dallas Zoo, Sprint, KPMG, MPI, Leukemia Society of America, Cotton Bowl Athletic Association and WFAA-TV, Channel 8. Hagstrom holds a Bachelor of Arts degree in English Composition/RTVF from the University of North Texas.
Hagstrom’s strategic marketing and communications experience encompasses 12 years with Hyatt Hotels Corporation during which time she earned eight industry awards including an IABC Bronze Quill Award. Her career also includes work at the Dallas Zoo, Sprint, KPMG, MPI, Leukemia Society of America, Cotton Bowl Athletic Association and WFAA-TV, Channel 8. Hagstrom holds a Bachelor of Arts degree in English Composition/RTVF from the University of North Texas.