Brad Wilkins, M.B.A.

Brad Wilkins is the director of fitness management and development for Cooper Fitness Center – Dallas, as well as a member of the Cooper Ventures' commercial consulting team. Brad earned his Bachelor of Science degree in exercise science from Hardin-Simmons University and a Master of Business Administration specializing in business management and entrepreneurship from Southern Methodist University. He has worked for the Cooper organization since 1996 and currently manages a variety of operational and business development activities for Cooper Fitness Center.

His primary areas of expertise include:

• Operational Excellence
• Strategic Development and Vision Implementation
• Financial Analysis and Business Planning
• Industry Standards and Best Practices
• Product/Service Development and Implementation